I'm a Goal-driven professional with vast experience envisioning and executing growth strategies to improve business performance by enabling informed decision-making.

Hi there my name is Garry Mclachlan, I’m from Toronto Canada

I'm a results-oriented business leader and versatile MIT graduate in Data Science and Machine Learning, and presently in Stanford University for Advanced Cybersecurity. I am proficient in Python, R, Tableau, Power BI SQL, HTML, AWS, Google Cloud, Burpsuite, and Wireshark plus I have over 25 years of management and data analysis experience in various industries.

After attending Ryerson University I started a career in the hospitality and tourism industry where I worked in various senior management positions in the hotel, and airline sectors. My focus at the time was to pioneer data analysis with revenue management, data warehousing, eCommerce, and software development.

In the last few years at Signature Vacations, I built a revolutionary competitive analysis pricing software tool suite used by payload managers that improved load factors and profit margins for 9 planes, 24 gateways, 30 Destinations with 300+ hotels contracted.

In 2009 I started a fitness business and began teaching group and personal MMA training. I had a passion for the martial arts my whole life and I loved mentoring and helping people reach their fitness goals, plus I had a young family I wanted to raise. As my fitness business grew I started leveraging a personal website, SEO, and social media to generate leads, and convert new customers.

Having a knack for technology and many of my friends and colleagues seeing my success, started to ask me for help. I then started another business-building marketing funnel and leveraged Elearning to help teach what I was doing, indoctrinate and build consulting clients.

I’ve helped high-level experts, entrepreneurs, and business owners turn their expertise and passions into highly profitable businesses for the past decade. (I did this by building "marketing automation vehicles" that help folks get to their income goals 6-24 months faster than they would if it was all on their shoulders).

My specialty was designing and optimizing behavioral-driven lead generation and conversion campaigns that target the perfect customers online for minimal costs and maximum revenue using artificial intelligence technology and SEO.

I did this by using machine learning algorithms that use real-time analytics to optimize custom, Facebook, Youtube, and Google PPC campaigns

Then the pandemic hit and both of my businesses were affected in a big way. I decided to do something with the time, and upgrade my skills and career. I knew that the world was becoming all about data, and in the future, it was going to be more valuable than gold.

I believe Data Science and Machine learning will revolutionize management solutions, and because data is so valuable, it needs to be protected. This is why I focused on data science, machine learning, and cybersecurity.

My expertise includes commercial experience in a data science role tackling critical business issues using data-driven solutions, as well as over 15 years of leading and maintaining high-performance data science teams. I have substantial expertise in building and directing high-performance data science teams, generating business value via analysis and data products, building data pipelines, and advising on ETL architecture decisions.

Additionally, my technical leadership and management abilities have allowed me to immerse myself in code to an extent that my direct reports enjoy and respect while concentrating on team growth and capacity building. I'm proficient in Python, and Data Science SAAS with a firm grasp of object-oriented programming fundamentals (OOP).

I am looking to work with a dynamic team of entrepreneurial business leaders and innovators in the cybersecurity, data science, and machine learning sector to generate record revenue growth, maximize advertising ROI and improve lifetime customer value and retention.

Qualifications Summary

M.I.T. data scientist and Stanford advanced cybersecurity graduate with 20+ years of strategy and business analytics experience across various industries, including e-commerce, airline supply chain, and online business development.

Certified with Tableau; and Power BI expertise in data storytelling via the use of Tableau, QlikView, Mode, Matplotlib, and D3.

Adept at fostering client relationships, while ensuring the provision of quality services.

Innovative leader; skilled at identifying and monitoring key business risks, while identifying and fulfilling data needs.

Expert at designing departmental vision, capabilities, infrastructure, and quarterly/annual roadmap for the launch of data sciences capabilities.

Proficient in using data-driven insights to support large-scale business and operational strategies.

Extensive expertise in machine learning and big data technologies.

Pioneered data warehousing with Delta hotels in revenue management roles.

Played key role in building data warehouse and library of data analysis tools using business objects with Signature Vacations (Tour Operator)

Education

Advanced Cyber Security Program, Stanford, 2022

Data Sciences, Python and Machine Learning, MIT, 2021

B-Com, Ryerson University, Toronto, Ontario 1996

Technical Skills

Python3, Tableau, SQL, Excel, Spark, Business Objects, Dataiku, SAS

Data Visualization tools: Python (Matplotlib, Plotly, Seaborn)

Mainstream Cloud Services: AWS, Google Analytics, MS Azur

Career Experience

Digital Sales Guru Consulting 2009 – Present

Chief Data Scientist and Managing Director

Contribute to business growth by measuring the effectiveness of campaigns and ROI via market data analysis. Improve customer retention and acquisition by facilitating online sales. Boost organic traffic using SEO. Optimize and track marketing campaigns by providing major advertising and web analytic dashboards for data-driven decisions. Provide enhanced user experience and increase conversion rates by managing website design.

Generated millions in sales revenue by acquiring over 5M leads as well as improved website profits by administering conversion analytics.

Achieved superior customer engagement via effective social media management, including Facebook and Google PPC.

Prevented loss of prospects by developing and instituting online customer acquisition marketing funnels.

Farming Ninja Fitness 2009 – 2020

Owner Operator

Provided exceptional individualized training as a certified group and personal trainer and hapkido black belt. Certified personal trainer, certified group fitness instructor, Taekwondo blackbelt, Certified boxing coach, Kickboxing blackbelt and offered following services; Mixed Martial Arts Training & Conditioning for ultimate MMA fan, and aspiring martial artist.

Enabled achievement of fitness goals for over 100 clients by utilizing specialized mixed martial arts.

Successfully coached over 1000 clients to achieve fitness goals with bodyweight martial arts-infused exercises.

Designed and implemented personal training programs for clients of all types.

Trained performers and professional athletes as well as beginners at fitness.

Additional Experience

Signature Vacations, Mississauga, Ontario - 2003 - 2009

Director, Yield Management

Yield / Payload Manager

Product / Purchasing Support Manager

Delta Chelsea Hotel Toronto, Ontario - 2001 - 2003

Revenue Director

Delta Hotels & Resorts Corporate Office, Toronto, Ontario – 2000 - 2001

Manager, Revenue Management Operations

Best Western Primrose Hotel – Toronto Ontario - 1996 -2000

Senior Sales Manager/ Yield Manager

Sales Manager/ Yield Manager

Duty Manager

Front Office Manager

AREAS OF EXPERTISE

20+ years of Leadership experience with a proven track record for results in generating leads, creating online traffic, and converting sales

Proficient in Python3, Tableau, Power BI, SQL, Advanced Word Press, Google Colab, Excel, Spark, Business Objects, Dataiku, SAS, Office Tools, CRM, Project Management Software, and various SAAS tools

Experience in mainstream cloud services: such as AWS, Google Analytics, Google Webmaster, MS Azure

Utilize advanced analytical techniques to solve challenging business problems with cutting edge SAAS

Excellent communication skills and excel working in a team-based environment

I am looking to work with a dynamic team of entrepreneurial business leaders and innovators in the data science and machine learning sector to generate record revenue growth, maximize advertising ROI and improve lifetime customer value and retention.

Experienced Data Scientist with Sales, Marketing, and Supply Chain Analytics

Schedule an Interview with Garry Mclachlan

Schedule an interview with me

Let's discuss how I can help your company create behavioral driven lead generation, and conversion campaigns targeting perfect customers online for minimal costs using artificial intelligence.